Star Tire & Auto · homepage concepts · round 2

Three ways to be
Star Tire's site.

All three are built from the shop's own building. Not navy, not generic. Every color comes off the real paint, the metal star, and the hand-painted service board at 207 S Star Rd. Same research, same copy, three different worlds. Open each on your phone AND desktop.

Concept D · the flagship

The Service Board

The shop's signage world, loud and honest. Bone and ink and the real highway-yellow, the dimensional metal barn star as the mark, and the hand-painted service list rebuilt as the centerpiece. The one that most makes a chain's template feel behind.

Drives it: the painted service board + metal star · Risk: reclaiming the shop's real yellow/black

Open Concept D →
Concept E · the quiet one

The Written Estimate

The counter's honest work order, on manila paper and typewriter type. The whole page is an estimate you approve first, ending in a $0.00 total. Restrained, premium, trust-first. The nearest thing to the navy trust-lane, done as a document.

Drives it: the clipboard estimate + counter · Risk: near-monochrome restraint

Open Concept E →
Concept F · the cinematic one

After the Rain

The real place, photographed. Full-bleed shots of the actual building under an overcast Idaho sky, magazine cover-lines, editorial captions. The "we're the real, un-fake one" wedge told in pictures instead of graphics.

Drives it: the real GBP photographs · Risk: leading with moody, un-glossy realness

Open Concept F →

Rejected round 1 (navy · "semi-normal") — kept for reference

Staging preview · not indexed · not public-facing. All three pass the anti-slop checklist on phone and desktop.